Late X-mas Gifts: What about Advertising Culture?
Christmas is coming very soon. For those who are running late with their X-mas gifts, here is a shortlist of books that might help. All books are related to advertising. They are all best sellers, either explaining fundamentals of advertising, or focusing on very original advertising approaches and bizarre, funny, striking examples.
They are excellent cultural gifts for everyone, and they are just gems for those interested in advertising and visual, graphical design. They are also true food for thought for those interested in photography, design, sociology, slogan writing, media communication, product experience, brain manipulation, selling power, and so on.
HIGHLY RECOMMENDED BOOKS FOR EVERYBODY, from the consumer to the psychologist or advertiser:
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Advertising and the Mind of the Consumer
A must for your knowledge and awareness. This book dissects the advertising process and analyzes the anatomy of an ad: what works, what does not, and why. It fills the gap between theory and practice, with plenty of concrete examples. |
| Buy at Amazon UK | |
| Buy at Amazon US | |
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Creative Advertising
A delicious visual ‘eye-candy’ book. This book contains over 200 examples of international advertising coming from magazines, billboards, television, movies, and the Internet. It reveals the thinking process and fascinating methods used to create the most original and effective campaigns of recent years. |
| Buy at Amazon UK | |
| Buy at Amazon US |
HIGHLY RECOMMENDED BOOKS FOR SPECIALISTS, from the advertising professional to the academic learner:
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Casting for Big Ideas
At a time where clients cut back ad budgets, the author explores some real opportunities of the future of advertising. Full of advice and strategies for agency heads who want their businesses to stand the test of time. |
| Buy at Amazon UK | |
| Buy at Amazon US | |
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The Advertising Business
A knowledge bank of theory and successful practices by an authoritative figure in the field of advertising. All aspects of the business are covered: agency management, client service, creativity, media planning, operations, and specialty advertising. |
| Buy at Amazon UK | |
| Buy at Amazon US |