About This Blog
What is this blog about?
This blog is dedicated to marketing and communication. It will contain news, facts, thoughts, and insights based upon my work and life as a marketing professional. It will contain a particular focus on:
- Advertising (bumvertising, advertainment, media entertainment, web advertising…).
- Alternative marketing (guerrilla marketing, word-of-mouth marketing, buzz marketing, street marketing, ambiant marketing , mobile marketing…).
- The life of marketing, communication and advertising professionals within their professional environment (corporate values, project management, interpersonal relationship management…).
Marketing examples, ad samples and other illustrations that you will read about in my posts will not be limited to specific types of fields. They will be as rich and varied as life is (remember this: marketing is everywhere): consumer goods (shampoo, wristwatch…), industrial products (electronic devices, machinery…), sports (tennis, wrestling…), arts (paintings, music, literature…), services (dating, betting…), and so on.
Even if only time will confirm it, examples in this blog will often be related to the French market, or more clearly, to the daily environment surrounding me. It may represent a good opportunity for the individual or company interesting in learning more about the French market (market trends, consumer perceptions, business development, cultural or sociological studies…).
Why this blog?
Marketing is everywhere! (more on that in one of my coming post)
This personal postulate alone explains my motivation for starting this blog. After more than 30-years experience as a consumer and some other, ‘parallel’ years working as a marketing and communication professional, I thought that it was time for me to share my experience and knowledge on a topic pervading everybody’s life and dictating the world’s fashion and business trends.
To be emphatic, I could claim that my objective is to:
Bring the world a critical and acute look at life through the eyes of an experienced, creative and atypical marketing professional.
Not only emphatic, that would sound presumptuous. So, I decided to summarize my objective in the two taglines that you can read on the top banner of this blog:
- Your antidote to advertising infection.
- Your therapy against marketing atrophy.
Yes, I know that: those taglines may not be crystal-clear. But hey wait, I got an excuse: that’s what they are supposed to be, taglines! Nothing else! So, let me now make my intention explicit.
About the first tagline:
Marketing, and as such advertising, is everywhere (remember my postulate?). If you consumers want to protect yourselves a bit from it, you have to get informed on how and why it works. Get informed or die from the advertising infection! You got it: this blog is meant to be your antidote to fight against this everyday marketing infection. Be it for your own cultivation or for your self-protection at a certain degree, this blog will provide you with a popularized view on marketing as a convincing and selling tool and on the life of marketing professional.
Second tagline, please:
Marketing professionals are always looking to increase the efficiency of their actions, operations and campaigns. Some of them use very ‘traditional’ and validated approaches, while some others always try and revolutionize their techniques. Like often in life, there is no all black and all white. With this blog, I hope to contribute in some ways to the dynamics and stimulation of my colleagues within the professional marketing community. To a certain extent, I hope that marketing professionals, communication consultants and advertisers will consider this blog as a rejuvinating way, a therapy, to get new ideas, compare points of view and develop and share thoughts.
I was looking for a modern, trendy and low-cost solution to communicate my feelings and return on experience regarding marketing, communication and advertising. With this blog, I get my own communication platform: it is about like having my own newspaper. That is the power to the web: it enables anybody to speak to the world, with no explicit censorship! An incredible and complete sense of freedom! An invitation to sharing, creativity and revolution!
What is the publication frequency of this blog?
Consider that I will update this blog on a weekly basis. Some weeks will be more generous than others, but understand that my content production may also be greatly facilitated by your feedback and specific requests. The more you send me, the more you’ll be able to read about. Please have a look at my contact page for ideas on why and how you may want to contribute.