UNICEF: Drawing against AIDS
Yes, this is one more post related to AIDS. It has been the 4th this month and the explanation is two-fold:
- Advertising against AIDS is always very creative.
- The cause itself deserves our best attention.
So, I wanted to benefit from the World Aids Day 2005 to make December 2005 my month against AIDS. This is my personal way of spreading the word and contributing to the global effort against the disease.
As already reminded in a previous post, AIDS can affect everybody. It also affects the youngest among us, children. It can affect them in two ways:
- Either directly, by infecting them: you have to know that one child dies every minute of every day from the disease.
- Or indirectly: AIDS deprives children from their parents everyday.
That’s what reminds us the winning poster design of an international advertising competition - co-sponsored by UNICEF and Clear Channel Outdoor (one of the world’s leading outdoor advertising companies) - to raise awareness of the enormous impact of HIV/AIDS on children. The poster - created by a South African ad agency named Bester Burke - depicts a child’s drawing of two graves, marked by crosses, and a girl, with the words ‘Mommy, Daddy, me’. It was chosen from 300 entries.
