Birth Cry! This is Not a Post.
This post is more than a post. It is the birth cry celebrating a brand new blog: today, on the 4 December 2005 was born DoctorMarcom.com.
Doctor Marcom, also the man behind this eponym blog (and in a word, me!), proudly welcomes you to this virtual 21th century communication space.
Even if he has a personal interest for medicine and heath-related domains, Doctor Marcom does not practice medicine. Doctor Marcom is a marketing and communication professional. And like many marketing professionals, he works for:
- a revolutionary company,
- leader on its market,
- that is full of imaginative and strongly committed employees,
- that is lead by visionary and charismatic top-level executive people,
- that has established a worldwide network of reliable business and technological partners,
- and where Doctor Marcom’s job is to advertise non-less revolutionary products and customized solutions that revolutionize the world of today and will create the future.
Does it ring a bell?
You’re right: that deja vu description sounds a bit like the corporate boilerplate of one of those millions of companies that are all leaders on their markets and revolutionizing the world. Yes, you marketers, advertisers, communication professionals and other white-collars, I might be your colleague next door.
And for all of you reading these lines, I might be the worst nightmare of your buying needs and wants (or call it ‘purchase envy’). In all cases, the man trying to let you think that you need to buy more things than you actually need. The man whose job is to sell you more, more and always more.
I could be the man behind that appetizing ad that made you buy the brand new cherry-lemon-low-fat-frozen-transgenic ice cream of some famous food brand the last time you went to your ultra-mega-hyper-giga-gaga-supermarket (and by the way, the ad forgot to mention about the transgenic property of the ice cream). I could also be the man who designed the scenario of the flashy trailer of that Hollywood blockbuster that you want to go and see next Saturday night. Or I could be the brain behind the aggressive mailing and phoning campaign trying to get you move to that new-mini-all-inclusive-pay-as-you-go-no-contract-to-sign-just-for-you-special offer for your mobile phone.
Now you know a bit more and still not too much about me, let me shortly give you my motivation for creating this blog. You may already have guessed it while reading my sarcastic description of what being a marketing professional is: my main objective is to provide a critical view on marketing, advertising and everything that relates to it, from products, services and processes to people wherever they are in the buying process (from product designers to marketers to customers).
This blog will contain news, facts, thoughts, and insights based upon my work and life as a marketing professional. You’ll be able to see the world through my marketing perverted eyes. In one way or the other, I hope that it will provide some form of help and stimulation to my colleagues within the professional marketing community. My other objective is to contribute to the spreading of a popular knowledge of marketing to the man and woman in the street. We’re all consumers and we’d better know how marketing works if we want to protect ourselves from its sometime pernicious attacks.
This post is intentionally meant to be provocative. But trust your noble host: marketing is not all dark. To end up with a light and nice touch, let me leave you here with Magritte’s masterpiece: ‘Ceci n’est pas une pipe’, which translates from the French as ‘This is not a pipe’. The title of my post is inspired from this painting.
