FnacMusic: Compiling your Favorite Songs is a Child’s Game
On 21 January 2006, French record retailing giant FNAC will launch their new advertising campaign to promote FnacMusic, their music download web site.
The advertising campaign has been developed by BDDP & Fils agency and aims at increasing the awareness and notoriety of FNAC web site. The visual used for the campaign displays an interactive children flip book. Each page of the flipbook is made of three independent sections, which you can turn and mix to create original musician characters. On a single page, the same character can then have the head of a funky Motown singer, the chest of an upscale, white jazz saxophonist, and the legs of a young, grungy guitarist.
While conveying an entertaining feeling, the message behind the ad also stresses the richness and user-friendliness of FNAC’s download music offering. They promise you easy-to-download musical entertainment, whatever your musical tastes, whoever you are. As easy as ABC! ‘As easy as a child’s game’ (’simple comme un jeu d’enfant‘ in French), as French people would say.
From 21 January 2006 on, the poster will be displayed in the 68 French shops of FNAC, and displayed on FNAC web site and printed customer publications.
