Spanish Lottery ‘La Bruixa d’Or’ Offers Viral e-Cards
For Christmas 2005 and the New Year 2006, the famous Spanish lottery organization - La Bruixa d’Or - offers the possibility to send X-mas ecards from its web site.
The Flash e-card displays the logo man of La Bruixa D’or, who will be your messenger to announce your best wishes to your family, friends and colleagues in a light-speed, singing and joyful Spanish. This Spanish Santa Claus uses his broom first as a microphone, and then as a guitar while mimicking the famous tap dancing of ACDC guitarist Angus Young.
The site also offers other ‘X-mas goodies’ such as a melody for your mobile phone and the possibility to alert you by SMS if your number comes out in the special Christmas lottery. The card is definitely very funny, even for those not understanding Spanish. A user-friendly interface enables you to choose among different messages for your card, should you want to use it to send your X-mas or New Year wishes, to congratulate someone for an exam success, and so on.
It is one of those viral marketing initiatives that may generate very good return on investment. For the affordable development price of Flash ecard, La Bruixa d’Or will be able:
- To collect a good number of email addresses, among which a certain number of prospective customers.
- To boost its brand awareness.
